Creative Critical Reflection (CCR) Blog

 

 

Creative Critical Reflection

1.               How does your product use or challenge conventions AND how does it represent social groups       or issues?

My commercial challenges convention by using a unique approach to advertising gum. It conquers the audience’s emotions, instead of a usual logical approach, like a sale for example. It paints a heartfelt story, showing that our product can lead to wholesome moments. Consumers will connect Extra gum to wholesomeness, inclining them to buy it. It doesn’t particularly represent any social groups or issues.

How does your product engage with audiences AND how would it be distributed as a real media text?

My product connects engages with the audience by associating itself with a common, pleasant thing that humans relate to: sharing. Everyone can relate to sharing something with a loved one to show affection. Gum is common thing to be shared among others, so I ran with the concept. This commercial would be distributed as an ad on television, mainly. It could also be distributed on other places, like YouTube or Facebook. 

3.              How did your production skills develop throughout this project?

    My production skills developed in terms of knowing the impact of angles and different shots. When        the commercial was first planned, there were only basic shots incorporated. Then, my partner and I       discovered the story didn’t flow well with those basic shots and angles. We added an additional                tracking shot and low angle, for example, which displayed the character’s facial expressions better.        This situation improved my perspective on the importance of different shots and will allow me to           utilize them better in my next project. 

    How did you integrate technologies – software, hardware and online – in this project?

Technologies were integrated into this project by using an app to edit the commercial. This app allowed me to cut down scenes, add background music, and even add text onto the video. For the music, I took a piano ballad from an already existing Extra commercial. For the slogan, my I used the “add text” feature already on the app. It allowed me to choose the color, font style, and the way it would appear on screen.