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Research: Commercial Conventions and Codes

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My group is doing a gum commercial for the brand Extra. Recent Extra  commercials  tend to follow a sentimental or heartwarming theme. Some trends include:   > Piano music , which  create s  a  touching moment between the people in the commercial   > Usually  people in close relationships or wanting to be in  close  relationship ; this includes  friends,  love interests,  parents, grandparents, etc.   > Props include Extra gum  in different flavors. Or the wrapper to the gum. They sometimes include writing a sweet message on it or drawing a cool picture, usually to bring the two people  in the commercial closer together.     1. Conventions and codes in Extra gum commercials include the Extra gum pack or their distinctive silver and white  gum wrapper. It also includes their slogan “Give Extra, Get Extra.” This sl ogan relates to the idea that gum is meant to be shared with people....

Group Blog

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 I have decided to work with Adrian Ramser-Cuellar for this commercial project. Adrian and I have known each other since we were in fifth grade, so I know we would work well together. I know he is a hard working person who tries his best to get his assignments done and keep up with his grades. We also have worked on previous class assignments and were successful. Adrian is very good with technology and computers, specifically editing. I know this because he has a YouTube channel, which requires some sort of editing and filming skill to produce. When I watched his YouTube videos, I was impressed by his video's quality because I could never accomplish anything like that. Even though we work well together, the other reason I chose to work with him was because of his editing skills. We plan for editing and camera work to be his main role in this assignment. We plan for my role, in the assignment, to be the actor in the commercial, if needed. I have experience doing musical theatre, the...

Introductory Blog

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 Hello, I am Adriana Lee-Fook and I am in the 11th grade. I decided to join the AICE Media Studies class because I found it to be a unique class, compared to my other ones. I have a friend who took this class last year and was filming a project. She asked me to be an actor in said project and informed about what the class entails. She explained to me that this class teaches students about the processes that goes into making a film. She also explained how the students actually learn how to make a film and make films of their own. I thought this was very cool and became instantly interested. I have always been interested in the film and acting industry. This is because I enjoy doing musical theatre as a hobby, along with other things like softball and painting. I have been doing musical theatre since I was 8 years old, always being in love with being on stage and in the spotlight. I have been in plays like Little Shop of Horrors, Once On This Island, Suessical the Musical and Aladdin...